MEGALUX

UI/UX
Michael-C-Barber-III-Megalux-Display-900px

Megalux Photo Booth Website

Client: Megalux Photo Booth 

Category: UI / UX Design

Date: September 2016

Megalux Photo Booth is one of the largest photo booth companies in St. Louis. The website allows potential clients to easily view booth and background selections as well as book their desired booth rental for their event.

Goals

  • Creating a clear and informative browsing experience that satisfies the timid as well as the the confident user.
  • To capture and retain as much information as possible from visitors through lead generation forms.
  • To establish trust and identify with the different types of visitors.
  • To rise to the Top 5 in google organically through targeted search words

Challenges

  • To build and experience that allows the potential client to see the wide array of rental options
  • Creating lead generation for potential clients who are interested in a photo booth but want to walk through the process with a live person.
  • Creating an easy path for potential clients that know what they want and are ready to book their package online without any help.
  • Providing clients access to manage their booking, sign contracts and make payments online.
  • Providing easy access to view and download photos from their event.

Approach

The first step in my approach of this design process involved user interviews and desk research to understand how competitors and users behave. I believe it’s important to get this information early on in the process, before having an idea or prototyping.

After analyzing these insights, I began to conceptualize the solution, focusing on user flows and wireframe to give me a way to iterate faster through ideas. From this, I went to the production mode, designing the interface considering design principles such as contrast, hierarchy and feedback; brand attributes; and user interactions.

Customer Insights

User interviews are a core user experience method. By gathering data and talking to many customers who have rented or looking to rent, I was able to come up with four personas that represent the gradient behavior of renters.

The interviews consisted of

  • What type of event will you use the photo booth for?
  • How do you shop for photo booths?
  • What is the major factor in deciding on a photo booth?
  • How much do you budget for renting a photo booth?

These are the highlights for each persona:

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    Kate

    “The Price Shopper”

Kate

  • Price Based Shopping
  • Booking for Weddings or Parties
  • Surfs Instagram for inspiration
  • Low Budget

  • null

    James

    “Looking for Great Service”

James

  • Reads Reviews
  • Booking Family Events
  • Looking for rapport
  • Medium budget

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    Kevin

    “Money is No Option”

Kevin

  • Very Busy, no time to talk
  • Corporate Event
  • Searches Google’s top 10
  • High budget

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    Susan

    “I Want To Know More”

Susan

  • Wants to know what, why & how
  • Anniversaries or Kids Wedding
  • Recommended to us by a friend
  • Medium to High budget

Defining Processes

Before designing the pages, I had to establish the actual process that the customer would go through. The process map gets larger when you take into the account of the ways the numerous ways a customer may access the site or prefer to rent.

  • Website
    • Check Date Form
      • Contact form
    • Booking System
  • Phone
  • 3rd Party Directory Sites
    • Wedding Wire
    • The Knot

Out of the numerous ways to book with Megalux, there is 1 option that allows the customer to book without any communication with the Megalux representative. This takes care of the individuals that prefer to book on their own, don’t have time to talk, or may be doing their shopping after office hours.

Site Mapping

Using the information from the process, I went to mapping out the site’s architecture.

Designing

Data collection is one of the most important aspects of the site. Leads are valuable and much time was taken on form design. It was created as a dynamic form which grows and shrinks based on the questions answered.

Screenshots

Booking Percentage Based on Interaction

Things Learned

This site was built to capture as much information as possible through lead generation. The goal was to communicate with interested leads to find their needs, secure a booking and recommend any upgrades that they may have not been aware of. We knew through our research and personas that there was an audience that existed that did not want to communicate with anyone at all by filling out lead forms, just book, pay and be done. So an avenue was created the client to book, sign the contract and pay online. Although the feature was implemented and we captured more visitors that would have left in search of a site with a fully automated booking process, that feature wasn’t taken advantage of as much as we expected.

What I learned is that customer service will always reign supreme. The largest portion of renters knew what they wanted before they rented, but would not rent until they communicated with a person by email or phone. This business fully relies on the event industry, and in this particular industry, planning is crucial for a successful event. Clients want to communicate with service businesses to make sure their plan is fully communicated.

 Visit Megalux Photo Booth